Why You Need a Promotional Video for Your Business
Video marketing is one of the most effective techniques you can use to reach your customers. It's a more personal way to connect with purchasers and potential buyers than text, photos or even interactive websites. And when it comes to video, there are few things as effective as promotional videos.
Obtain a Competitive Advantage
If you're looking to stand out from your competitors, and if you want to take advantage of the fact that video content is currently the most popular form of content on the web, then promotional videos are an excellent way to do so.
A promotional video will help you get more clicks and conversions on your website, drive more traffic to your social media profiles, increase brand awareness, and much more.
In this article we'll discuss why promotional videos are so effective as well as give some ideas for how they can be used in various areas of marketing.
Capitalize on the Benefits of Video Marketing
If a picture is worth 1,000 words, then a video is worth 10,000. If you want to reach your audience and make them notice your brand, using video marketing is the way to go.
Video can be used in so many ways:
To teach people how your product works
To show them how it’s made
For customer testimonials and reviews
As part of an explainer series
To show off new products and services *To create excitement around upcoming events
Build Trust
You don't want to be a stranger to your viewers, so it's important that you establish yourself as someone they can trust. A promotional video will help you do this.
A promo video can show off your company culture in a way that nothing else can. It puts a face on your business, giving viewers an idea of what it would be like working with you and how they fit into the bigger picture at your company. If people feel like they're part of something special when they watch an informative video about themselves or their favorite products (or both), they'll be more likely to engage with the content and share it with others who might need it too!
Build Credibility
Today's consumer is more skeptical than ever. And that's not just because of the internet and its ability to allow us all to share our opinions at the speed of light. The rise in skepticism is also due to consumers becoming more aware of marketing tactics and false promises, whether it's from a friend or family member or even from an ad themselves. This consumer awareness has led people everywhere to be more critical about what they see and hear, which means you need to work harder than ever before if you want your business' promotional video message to reach your target audience.
The good news? There are plenty of ways for you to build credibility with your target audience through video content! In fact, there are several ways for making sure that when someone sees your promo video (or hears about it), they'll know exactly who you are as an organization—and feel confident in doing business with you.
Increase Brand Awareness
Brand awareness is the first step to building your business. It’s what you need to do before you can start selling products or services, and it’s essential for generating leads, which will ultimately lead to more sales.
Video marketing is a great way to build brand awareness because it catches the attention of consumers in a way that traditional marketing mediums cannot. Video marketing allows viewers to see who you are as an individual or company and how your product or service can make their lives better. The result of this increased exposure is increased trust among consumers, leading them back toward you when they are ready to purchase something from your brand.
Generate Leads
As a business owner, you may have many reasons for wanting to create a promotional video. One of the most compelling is that it can be used as an effective lead generation tool. A video can help you generate leads by creating an opt-in form at the end of your video, collecting email addresses and phone numbers, or even collecting names and addresses for future communications with customers.
Improve Conversions
If you’re selling a product or service, it’s important for you to make sure that potential customers have all the information they need in order to make an informed decision about whether purchasing your product is right for them. Video is a great way to do this because it shows off how your product works and can help sell its benefits. For example, if you own an e-commerce store that sells beauty products, then showing customers how easy it is to apply makeup with your brushes could be very persuasive.
Video also has the ability to humanize your brand in ways that written content cannot. People are much more likely to buy from someone who sounds like someone they know rather than from a faceless company or website.*
Provide Value to Your Audience
People are more likely to buy from a company they trust. A promotional video is a great way to build trust and gain the confidence of your audience. One easy way to do this is by providing them with valuable information that can’t be found anywhere else. If you have an educational blog, for example, create some content about how to use your product or service in a unique way. If you offer coaching services and want to attract potential clients online, include some information about your background and qualifications in the video—people like knowing who they're talking with!
Video marketing isn't going away anytime soon.
Video marketing isn't going away anytime soon. It's a powerful way to reach your audience, convey your message and build trust with them. It's also not as hard or expensive as you might think.
Conclusion
We know that you’re probably busy, so we want to stress the importance of getting started on your video marketing strategy. Don’t waste another minute wondering if a promotional video is right for your business—make it happen! We can help with that too. Send us a message at will@stonesthrowproductions.com so we can get started on your next big project and create something awesome together.