Everything to know about product photography
How well do you know product photography?
Product photography is a type of commercial photography that focuses on creating images of products for use in advertisements, catalogs, websites, and packaging materials. Obviously, it is an important (if not the most important) thing for product based businesses looking to market their products effectively, as the right images can make or break a product launch. A well-executed product photography shoot can result in beautiful, memorable images that capture the essence of the product and its features.
Taj Mahal Lego Set - Product Photography by Stone’s Throw Productions
When it comes to product photography, the goal is usually to create a series of photos that show off the item at its best. Professional photographers specialize in making products look appealing and highlight their features in the most flattering way. To achieve this, a few key elements need to be in play; namely, lighting, angles, props, and location.
First, the product needs to be lit properly. Lighting plays a vital role in the outcome of a product photography shoot. Lighting can be controlled in terms of intensity, color temperature, angle, and direction. The type of light will also make a difference, as it will determine how the item looks in the resulting photos. Many photographers use a combination of natural and artificial lighting to create the desired effect.
Second, the photographer must decide on which angles to take the photos from. Good product photography involves photographing the item from multiple angles to capture its full shape and size. Different aspects of the product might be more important than others depending on the item, so the photographer needs to focus on those particular features. Highlighting product features can be achieved through close-up shots, as well as by accentuating the overall product with enticing angles.
Third, sometimes props can be used to give context to the product and make it more realistic. Props can include items such as boxes and packaging, or even other products that enhance the item being showcased. For example, a high-end watch may be placed inside the box it came with, while jewelry may be shown against a velvet background or wrapped in attractive packaging. The use of props can help products stand out and add interest to the photos.
Finally, location can also be used to create an impressive product photography shoot. Whether on a white backdrop for a more minimalist look, in a home/office setting, or outdoors, the chosen place and styling elements should meaningfully convey the product and its value in the photos. There is no one-size-fits-all approach to product photography and each product will require different treatments, props, and environments to make it photogenic.
Luckily, we have a lot of incredible backdrops for product photography here in Colorado too for outdoor backgrounds.
Product photography truly requires expertise and experience to create captivating and successful images. With some thoughtful consideration of the lighting, angles, props, and setting, a professional product photographer can capture stunning, compelling shots that will ultimately make the product stand out and entice customers. Investing in good product photography is always worthwhile when it comes to promoting a product or brand, as it can make all the difference in marketing and sales. Get in touch if you need product photography for your business.